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HOW TO SET UP A 3-STEP ABANDONED CART SEQUENCE THAT ACTUALLY CONVERTS (most brands get step 2 completely wrong):

Abandoned cart emails recover 5–15% of lost sales on average. But most brands send one generic "You forgot something!" email and call it a day.
Here's the sequence that works:

EMAIL 1: 1 hour after abandonment
Subject: "Did something go wrong?"
Tone: Helpful, not pushy. Remind them what they left. No discount yet. Just make it easy to come back. Include a direct link to their cart.

EMAIL 2: 24 hours later (THIS IS WHERE MOST BRANDS FAIL)
Subject: "Still thinking it over?"
Most brands send a discount here. Don't. Send social proof instead. A review, a testimonial, or a "X people bought this today" stat. Urgency without desperation.

EMAIL 3 : 72 hours later
Subject: "Last chance + a small gift for you"
NOW you offer the incentive. 10% off. Free shipping. A bonus. But only here — if you train customers to wait for a discount, they will always wait.

Bonus tip: Add a 4th SMS message between email 2 and 3. Cart recovery via SMS converts at 2–3x the rate of email.
Set this up once. Let it run. Watch it print money in the background.

💬 What's your current abandoned cart recovery rate? Drop it below.

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